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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Social web"
~subject:"Spieltheorie"
~subject:"Theorie"
~type:"article"
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Search: subject_exact:"Soziale Interaktionsforschung"
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Social web
Spieltheorie
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Social Web
7
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7
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7
Beziehungsmarketing
4
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4
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Andrews MacLelland, Melinda
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Cabiddu, Francesca
1
Foster, Jamye K.
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Frau, Moreno
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Frigau, Luca
1
Harridge-March, Sally
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Kim, Do Yuon
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Kim, Hye-yŏng
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of economic behavior & organization : JEBO
36
Journal of business research : JBR
27
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
25
Games and economic behavior
23
The journal of socio-economics
20
Games
18
Journal of economic theory
17
Technological forecasting & social change : an international journal
16
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Journal of economic psychology : research in economic psychology and behavioral economics
13
Economics letters
12
Information systems research : ISR
12
Journal of evolutionary economics : JEE
12
Journal of retailing and consumer services
12
Experimental economics : a journal of the Economic Science Association
11
Journal of management information systems : JMIS
11
Journal of the European Economic Association
11
Management information systems : mis quarterly
11
European economic review : EER
10
Journal of behavioral and experimental economics
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Journal of economic interaction and coordination : JEIC
9
The quarterly journal of economics
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of public economics
8
Quantitative economics : QE ; journal of the Econometric Society
8
Asia Pacific journal of marketing and logistics
7
Computational and mathematical organization theory
7
International journal of hospitality management
7
Journal of econometrics
7
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
7
The Academy of Management review : AMR
7
American economic journal : a journal of the American Economic Association
6
Economic theory : official journal of the Society for the Advancement of Economic Theory
6
Electronic commerce research
6
Journal of behavioral decision making
6
Journal of service management
6
The American economic review
6
Academy of Management journal : AMJ
5
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ECONIS (ZBW)
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1
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
2
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
Saved in:
3
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
4
Brand avatars : impact of social interaction on consumer-brand relationships
Foster, Jamye K.
;
Andrews MacLelland, Melinda
;
Wallace, …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 237-258
Persistent link: https://www.econbiz.de/10013277411
Saved in:
5
"Digital buddies" : parasocial interactions in social media
Yuksel, Mujde
;
Labrecque, Lauren I.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 305-320
Persistent link: https://www.econbiz.de/10011639158
Saved in:
6
Advertising in online social networks : the role of perceived enjoyment and social influence
Soares, Ana Maria
;
Pinho, José Carlos
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 245-263
Persistent link: https://www.econbiz.de/10010410379
Saved in:
7
Relationships in online communities : the potential for marketers
Quinton, Sarah
;
Harridge-March, Sally
- In:
Journal of research in interactive marketing : …
4
(
2010
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10003982776
Saved in:
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