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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Freemium pricing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of Product & Brand Management
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Journal of Consumer Marketing
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Journal of marketing management : MM
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Australasian marketing journal
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European Journal of Marketing
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International business review : the official journal of the European International Business Academy
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Journal of Marketing for Higher Education
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Journal of Research in Interactive Marketing
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Journal of consumer behaviour : an international research review
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Journal of sport management : the official journal of the North American Society of Sport Management
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To pay or not to pay : understanding mobile game app users' unwillingness to pay for in-app purchases
Salehudin, Imam
;
Alpert, Frank
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 633-647
Persistent link: https://www.econbiz.de/10013536270
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