To pay or not to pay : understanding mobile game app users' unwillingness to pay for in-app purchases
Imam Salehudin and Frank Alpert
| Year of publication: |
2022
|
|---|---|
| Authors: | Salehudin, Imam ; Alpert, Frank |
| Subject: | Freemium pricing | Impulsive buying | In-app purchases | Perceived aggressive monetization | Qualitative | Unwillingness to pay | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Mobile Anwendung | Mobile application | Kaufentscheidung | Purchase decision |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-02-2021-0053 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013536270