To pay or not to pay : understanding mobile game app users' unwillingness to pay for in-app purchases
Year of publication: |
2022
|
---|---|
Authors: | Salehudin, Imam ; Alpert, Frank |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 16.2022, 4, p. 633-647
|
Subject: | Freemium pricing | Impulsive buying | In-app purchases | Perceived aggressive monetization | Qualitative | Unwillingness to pay |
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