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~isPartOf:"Journal of research in marketing and entrepreneurship : JRME"
~isPartOf:"Journal of research in marketing and entrepreneurship"
~subject:"B-to-B-Marketing"
~subject:"Italien"
~subject:"Social web"
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Journal of research in marketing and entrepreneurship : JRME
Journal of research in marketing and entrepreneurship
Industrial marketing management : the international journal for industrial and high-tech firms
3
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Customer-centric marketing strategies : tools for building organizational performance
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ECONIS (ZBW)
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Dark, darker, social media : dark side experiences, identity protection, and preventive strategies of micro entrepreneurs on social media
Sawy, Alina
;
Bögenhold, Dieter
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 223-252
Persistent link: https://www.econbiz.de/10014295535
Saved in:
2
Marketing to the American entrepreneur : insights and trends from mass-market print magazine advertising
Abrahams, Alan S.
;
Coupey, Eloise
;
Rajivadekar, Anuja
; …
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
1
,
pp. 65-94
Persistent link: https://www.econbiz.de/10009660959
Saved in:
3
New approaches to heuristic processes and entrepreneurial cognition of the market
Guercini, Simone
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
2
,
pp. 199-213
Persistent link: https://www.econbiz.de/10009758861
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