Marketing to the American entrepreneur : insights and trends from mass-market print magazine advertising
Alan S. Abrahams, Eloise Coupey, Anuja Rajivadekar, Joshua Miller, Daniel C. Snyder ...
| Year of publication: |
2012
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|---|---|
| Authors: | Abrahams, Alan S. ; Coupey, Eloise ; Rajivadekar, Anuja ; Miller, Joshua ; Snyder, Daniel C. |
| Published in: |
Journal of research in marketing and entrepreneurship : JRME. - Bingley : Emerald, ISSN 1471-5201, ZDB-ID 2516633-5. - Vol. 14.2012, 1, p. 65-94
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| Subject: | Printwerbung | Print advertising | Zeitschriftenverlag | Magazine publishing | B-to-B-Marketing | Business-to-business marketing | KMU-Marketing | SME marketing | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009660959