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~isPartOf:"Journal of retailing"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"The international journal of bank marketing : IJBM"
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Search: subject:"Kundenmanagement"
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Subject
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Beziehungsmarketing
357
Relationship marketing
357
Consumer behaviour
172
Konsumentenverhalten
172
Customer satisfaction
95
Kundenzufriedenheit
95
Dienstleistungsqualität
66
Service quality
66
Einzelhandel
58
Retail trade
58
Brand management
45
Markenführung
45
Bank
43
Marketing management
42
Marketingmanagement
42
Lieferantenmanagement
34
Supplier relationship management
34
Brand image
32
Markenimage
32
Confidence
30
Vertrauen
30
Customer integration
25
Kundenintegration
25
Social Web
25
Social web
25
Customer value
24
Kundenwert
24
Brand
22
Online retailing
22
Online-Handel
22
Personal banking
22
Privatkundengeschäft
22
Internet marketing
21
Online-Marketing
21
Markenartikel
20
Betriebliche Wertschöpfung
19
E-commerce
19
Electronic Commerce
19
Value creation
19
Distribution channel
18
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Undetermined
184
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Article
348
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9
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Article in journal
357
Aufsatz in Zeitschrift
357
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7
Sammelwerk
7
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4
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English
357
Author
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Grewal, Dhruv
8
Simkin, Lyndon
6
Noble, Stephanie M.
5
Roy, Sanjit
5
Roy, Sanjit Kumar
5
Dibb, Sally
4
Fernandes, Teresa
4
Japutra, Arnold
4
Pervan, Simon J.
4
Pérez, Andrea
4
Verhoef, Peter C.
4
Bang, Nguyen
3
Bove, Liliana L.
3
Cronin, J. J.
3
Evanschitzky, Heiner
3
Harrigan, Paul
3
Lemon, Katherine N.
3
Neslin, Scott A.
3
Nordfält, Jens
3
Pauwels, Koen
3
Rodríguez del Bosque, Ignacio A.
3
Roggeveen, Anne L.
3
Schumann, Jan Hendrik
3
Thaichon, Park
3
Amin, Muslim
2
Anderl, Eva
2
Ashill, Nicholas
2
Balaji, M. S.
2
Bapat, Dhananjay
2
Baumann, Chris
2
Biswas, Dipayan
2
Blut, Markus
2
Brun, Isabelle
2
Calantone, Roger J.
2
Canhoto, Ana Isabel Domingos
2
Chen, Jialie
2
Diwan, Saloni Pawan
2
Eriksson, Kent
2
Farrell, Mark Anthony
2
Frazer, Lorelle
2
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Published in...
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Journal of retailing
Journal of strategic marketing
The international journal of bank marketing : IJBM
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
187
Journal of the Academy of Marketing Science
171
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
104
Cogent business & management
102
Psychology & marketing
100
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
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Source
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ECONIS (ZBW)
357
Showing
1
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10
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357
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date (oldest first)
1
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
2
Building customer engagement in mobile commerce through need fulfillment : an approach of self-determination theory
Japutra, Arnold
;
Higueras-Castillo, Elena
; …
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10014553123
Saved in:
3
Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip
;
Chauhan, Sumedha
;
Mishra, Sita
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
Saved in:
4
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
5
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
6
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
7
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
8
The dynamic construction of brand storytelling
Aimé, Isabelle
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1243-1262
Persistent link: https://www.econbiz.de/10014553077
Saved in:
9
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
10
Multichannel customer purchase behavior and long tail effects in the fashion goods market
Ratchford, Brian Thomas
;
Soysal, Gonca
;
Zentner, Alejandro
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10014283357
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