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~isPartOf:"Journal of retailing"
~person:"Gauri, Dinesh K."
~subject:"Online retailing"
~subject:"Relationship marketing"
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Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.
;
Beauchamp, J. P.
;
Donthu, Naveen
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10003834497
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