Communication and promotion decisions in retailing : a review and directions for future research
Year of publication: |
2009
|
---|---|
Authors: | Ailawadi, Kusum L. ; Beauchamp, J. P. ; Donthu, Naveen ; Gauri, Dinesh K. ; Shankar, Venkatesh |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 85.2009, 1, p. 42-55
|
Subject: | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Werbung | Advertising | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour |
-
Cuong Hung Pham, (2022)
-
Klink, Benjamin, (2023)
-
The moderating role of religiosity on cause related advertising campaigns
Mabrouk, Abir Ben, (2019)
- More ...
-
Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research
Ailawadi, Kusum L., (2009)
-
Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research
Ailawadi, Kusum L., (2009)
-
Communication and Promotion Decisions in Retailing : A Review and Directions for Future Research
Ailawadi, Kusum L., (2020)
- More ...