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~isPartOf:"Journal of retailing"
~person:"Grewal, Dhruv"
~subject:"Retail trade"
~type_genre:"Article in journal"
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Do digital displays enhance sales? : role of retail format and message content
Roggeveen, Anne L.
;
Nordfält, Jens
;
Grewal, Dhruv
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 122-131
Persistent link: https://www.econbiz.de/10011484113
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