Do digital displays enhance sales? : role of retail format and message content
Year of publication: |
March 2016
|
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Authors: | Roggeveen, Anne L. ; Nordfält, Jens ; Grewal, Dhruv |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 92.2016, 1, p. 122-131
|
Subject: | Digital displays | Retail displays | In-store marketing | Digitalisierung | Digitization | Einzelhandel | Retail trade | Ladengestaltung | Store design | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Verkauf | Selling | Online-Handel | Online retailing |
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