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~isPartOf:"Journal of retailing"
~person:"Lilienthal, Markus"
~subject:"Advertising effectiveness"
~subject:"Auction theory"
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Empirical generalizations in search engine advertising
Abou Nabout, Nadia
;
Lilienthal, Markus
;
Skiera, Bernd
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 206-216
Persistent link: https://www.econbiz.de/10010402322
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