Empirical generalizations in search engine advertising
Year of publication: |
2014
|
---|---|
Authors: | Abou Nabout, Nadia ; Lilienthal, Markus ; Skiera, Bernd |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 90.2014, 2, p. 206-216
|
Subject: | Search engine advertising | Advertising expenditures | Prices per click | Advertising effectiveness | Cross-country | Cross-industry | Werbung | Advertising | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
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