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~isPartOf:"Journal of retailing"
~person:"Martos-Partal, Mercedes"
~subject:"Retail price"
~subject:"Warenkennzeichnung"
~type_genre:"Aufsatz in Zeitschrift"
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Role of retailer positioning and product category on the relationship between store brand consumption and store loyalty
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 236-249
Persistent link: https://www.econbiz.de/10009562818
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