Role of retailer positioning and product category on the relationship between store brand consumption and store loyalty
Year of publication: |
2012
|
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Authors: | González-Benito, Óscar ; Martos-Partal, Mercedes |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 88.2012, 2, p. 236-249
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Subject: | Handelsmarke | Store brand | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Einzelhandelspreis | Retail price |
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