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~isPartOf:"Journal of retailing"
~person:"Skiera, Bernd"
~person:"Smith, Katherine Taken"
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Skiera, Bernd
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Journal of retailing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Services marketing quarterly
4
Improving decision making in real-time bidding
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of strategic marketing
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Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
1
Business horizons
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Electronic commerce research and applications
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Interfaces : the INFORMS journal on the practice of operations research
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International journal of business and economics
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International journal of internet marketing and advertising : IJIMA
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International journal of sport management and marketing : IJSMM
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Journal of creating value
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Journal of international consumer marketing
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Journal of marketing
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Journal of marketing research
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Kreditwirtschaftliche Vertriebsstrategien : [BSL Bankseminar Lüneburg ; 13. Norddeutscher Bankentag]
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Leitfaden Online-Marketing ; [Bd. 1]
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MIT sloan management review
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Marketing : value creation or value destruction?
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Schmalenbach business review : sbr
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The journal of consumer marketing
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Wirtschaft und Berufserziehung : W & B ; Zeitschrift für Berufsbildung und Bildungspolitik
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Empirical generalizations in search engine advertising
Abou Nabout, Nadia
;
Lilienthal, Markus
;
Skiera, Bernd
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 206-216
Persistent link: https://www.econbiz.de/10010402322
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