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~isPartOf:"Journal of retailing"
~source:"econis"
~subject:"Marketingtheorie"
~subject:"Relationship marketing"
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Marketingtheorie
Relationship marketing
Marketing management
30
Marketingmanagement
30
Consumer behaviour
19
Konsumentenverhalten
19
Einzelhandel
18
Retail trade
18
Beziehungsmarketing
11
Brand management
9
Markenführung
9
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7
Vertriebsweg
7
Brand
6
Markenartikel
6
Einzelhandelspreis
4
Handelsmarke
4
Retail price
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Store brand
4
Advertising
3
Brand image
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Internet marketing
3
Markenimage
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Marketing mix
3
Multichannel retailing
3
Online retailing
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Online-Handel
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Online-Marketing
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Ailawadi, Kusum L.
1
Anderl, Eva
1
Beauchamp, J. P.
1
Blair, Edward A.
1
Bodapati, Anand V.
1
Bove, Liliana L.
1
Brandon, Renee
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Donthu, Naveen
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Echambadi, Raj
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Emrich, Oliver
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Farris, Paul W.
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Ho, Henry
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Karpen, Ingo O.
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Koll, Oliver
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Kunz, Werner
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Liu, Tsung-Chi
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Lukas, Bryan A.
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Mantrala, Murali K.
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Journal of retailing
Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of business research : JBR
53
SpringerLink / Bücher
34
Journal of strategic marketing
30
The journal of business & industrial marketing
29
Journal of retailing and consumer services
23
Journal of marketing management : MM
22
Journal of the Academy of Marketing Science
22
European journal of marketing : EJM
20
AMS review : official publication of the Academy of Marketing Science
15
Business horizons
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing
14
Journal of marketing communications
14
Lehrbuch
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
Journal of business-to-business marketing
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Legends in marketing
10
Marketing intelligence & planning
10
The journal of product & brand management
10
Gabler Edition Wissenschaft
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Europäische Hochschulschriften / 5
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Marketing theory
8
Springer eBook Collection
8
Springer eBook Collection / Business and Economics
8
The marketing review
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of historical research in marketing
7
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ECONIS (ZBW)
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1
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
2
Cross-channel effects of omnichannel retail marketing strategies : a review of extant data-driven research
Timoumi, Ahmed
;
Gangwar, Manish
;
Mantrala, Murali K.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 133-151
Persistent link: https://www.econbiz.de/10013207545
Saved in:
3
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
4
Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel
;
Bodapati, Anand V.
;
Puccinelli, Nancy M.
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
Saved in:
5
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
6
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
7
Consumer brand marketing through full- and self-service channels in an emerging economy
Venkatesan, Rajmkumar
;
Farris, Paul W.
;
Guissoni, Leandro A.
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 644-659
Persistent link: https://www.econbiz.de/10011422456
Saved in:
8
Service-dominant orientation : measurement and impact on performance outcomes
Karpen, Ingo O.
;
Bove, Liliana L.
;
Lukas, Bryan A.
; …
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 89-108
Persistent link: https://www.econbiz.de/10010500748
Saved in:
9
Evaluating and managing brand repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
10
Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.
;
Beauchamp, J. P.
;
Donthu, Naveen
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10003834497
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