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~isPartOf:"Journal of retailing"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Einzelhandel"
~subject:"Markenführung"
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Journal of retailing
Journal of retailing and consumer services
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International journal of contemporary hospitality management
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Strong brands, strong relationships
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
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Handbook of research on retailer-consumer relationship development
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"If you loved our product" : do conditional review requests harm retailer loyalty?
Koukova, Nevena T.
;
Wang, Rebecca Jen-Hui
;
Isaac, Mathew S.
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 85-101
Persistent link: https://www.econbiz.de/10014283363
Saved in:
2
The impact of a new retail brand in-store boutique and its perceived fit with the parent retail brand on store performance and customer spending
Netemeyer, Richard G.
;
Heilman, Carrie M.
;
Maxham, …
- In:
Journal of retailing
88
(
2012
)
4
,
pp. 462-475
Persistent link: https://www.econbiz.de/10009707165
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