"If you loved our product" : do conditional review requests harm retailer loyalty?
Year of publication: |
2023
|
---|---|
Authors: | Koukova, Nevena T. ; Wang, Rebecca Jen-Hui ; Isaac, Mathew S. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 99.2023, 1, p. 85-101
|
Subject: | Customer loyalty | Online reviews | Persuasion knowledge | Ratings | Trust | Word-of-mouth | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Einzelhandel | Retail trade | Produktinformation | Product information |
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