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~isPartOf:"Journal of retailing"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzbeitrag"
~type_genre:"Working Paper"
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Search: subject:"Markenartikel"
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Konsumentenverhalten
Brand management
51
Markenführung
51
Consumer behaviour
41
Einzelhandel
31
Retail trade
31
Brand image
29
Markenimage
29
Brand
25
Markenartikel
24
Beziehungsmarketing
12
Relationship marketing
12
Handelsmarke
11
Preismanagement
11
Pricing strategy
11
Store brand
11
Marketing management
9
Marketingmanagement
9
Einzelhandelspreis
7
Retail price
7
Sales promotion
7
Verkaufsförderung
7
Online retailing
6
Online-Handel
6
Retailing
6
Store brands
5
Brand equity
4
Category Management
4
Category management
4
Discrete choice
4
Diskrete Entscheidung
4
Distribution channel
4
Luxury goods
4
Luxusgüter
4
Private labels
4
Product design
4
Produktgestaltung
4
Vertriebsweg
4
Advertising effects
3
Bewertung
3
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Article
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Article in journal
Aufsatz im Buch
Konferenzbeitrag
Working Paper
Aufsatz in Zeitschrift
41
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English
41
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Ma, Yu
3
Sethuraman, Raj
2
Angell, Rob
1
Aydınoğlu, Nilüfer Z.
1
Bachtel, Robert C.
1
Baldus, Brian
1
Barone, Michael J.
1
Baskin, Ernest
1
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1
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1
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1
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1
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1
Bottomley, Paul
1
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1
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1
Chan, Tsang-sing
1
Chebat, Jean-Charles
1
Chen, Haipeng
1
Chen, Huan
1
Chiu, Hung-chang
1
Chung, Hwan
1
Cian, Luca
1
Cui, Geng
1
Dass, Mayukh
1
Dekimpe, Marnik G.
1
Deleersnyder, Barbara
1
Deng, Xiaoyan
1
Desai, Kalpesh Kaushik
1
Desmichel, Perrine
1
Dhar, Ravi
1
Dolbec, Pierre-Yann
1
Echambadi, Raj
1
Elshiewy, Ossama
1
Evanschitzky, Heiner
1
Farris, Paul W.
1
Gauri, Dinesh Kumar
1
Geyskens, Inge
1
Gielens, Katrijn
1
González, Jorge
1
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Published in...
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Journal of retailing
Journal of business research : JBR
490
Journal of retailing and consumer services
339
The journal of brand management : an international journal
312
The journal of product & brand management
308
Psychology & marketing
151
Asia Pacific journal of marketing and logistics
115
European journal of marketing : EJM
101
Journal of marketing communications
94
International journal of hospitality management
92
Journal of international consumer marketing
82
Journal of fashion marketing and management
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
The journal of consumer marketing
72
International marketing review
68
Marketing intelligence & planning
68
Marketing letters : a journal of research in marketing
67
Journal of consumer research : JCR ; an interdisciplinary bimonthly
64
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
63
Journal of global marketing
63
Journal of marketing management : MM
63
International journal of advertising : the review of marketing communications
62
Journal of marketing
61
Journal of promotion management : innovations in planning and applied research
61
Journal of promotion management : JPM
58
International journal of internet marketing and advertising : IJIMA
56
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
56
Journal of the Academy of Marketing Science
56
Cogent business & management
55
International journal of consumer studies
55
Journal of strategic marketing
54
Journal of marketing research : JMR
50
The IUP journal of brand management : IJBRM
50
International journal of advertising : the quarterly review of marketing communications
49
Journal of travel and tourism marketing
49
Journal of Islamic marketing
47
Journal of international marketing
46
International journal of retail & distribution management
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
Qualitative market research : an international journal
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
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ECONIS (ZBW)
41
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41
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1
On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
Saved in:
2
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
3
Brand presentation order in voice shopping : understanding the effects of sequential product presentation
Halbauer, Ingo
;
Jacob, Saskia
;
Klarmann, Martin
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 759-778
Persistent link: https://www.econbiz.de/10013535726
Saved in:
4
Uppercase premium effect : the role of brand letter case in brand premiumness
Yu, Yining
;
Zhou, Xinyue
;
Wang, Lei
;
Qiuzhen, Wang
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 335-355
Persistent link: https://www.econbiz.de/10013364290
Saved in:
5
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
6
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
7
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
8
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
9
Capturing retailers' brand and customer focus
Han, Simeng
;
Reinartz, Werner J.
;
Skiera, Bernd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 582-596
Persistent link: https://www.econbiz.de/10013270698
Saved in:
10
By-brand or by-category? : the effect of display format on brand extension evaluation
Zheng, Xiaoying
;
Baskin, Ernest
;
Dhar, Ravi
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 76-85
Persistent link: https://www.econbiz.de/10012130009
Saved in:
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