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Search: "Customer relationship management"
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Beziehungsmarketing
103
Relationship marketing
103
Consumer behaviour
66
Konsumentenverhalten
66
Einzelhandel
46
Retail trade
46
Customer satisfaction
22
Kundenzufriedenheit
22
Dienstleistungsqualität
15
Distribution channel
15
Service quality
15
Vertriebsweg
15
Online retailing
13
Online-Handel
13
Marketing management
11
Marketingmanagement
11
Brand management
10
E-commerce
10
Electronic Commerce
10
Markenführung
10
Customer experience
9
Customer service
7
Kundenservice
7
Ladengestaltung
7
Salespeople
7
Store design
7
Verkaufspersonal
7
Beschwerdemanagement
6
Brand image
6
Complaint management
6
Kundenbindungsprogramm
6
Loyalty program
6
Markenimage
6
Retailing
6
Brand
5
Customer journey
5
Internet marketing
5
Lieferantenmanagement
5
Online-Marketing
5
Supplier relationship management
5
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Undetermined
51
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101
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2
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103
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103
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2
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2
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English
103
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Grewal, Dhruv
8
Noble, Stephanie M.
5
Verhoef, Peter C.
4
Cronin, J. J.
3
Evanschitzky, Heiner
3
Lemon, Katherine N.
3
Neslin, Scott A.
3
Nordfält, Jens
3
Pauwels, Koen
3
Roggeveen, Anne L.
3
Biswas, Dipayan
2
Blut, Markus
2
Calantone, Roger J.
2
Chen, Jialie
2
Fumagalli, Elena
2
Gangwar, Manish
2
Gustafsson, Anders
2
Hult, G. Tomas M.
2
Kumar, V.
2
Langerak, Fred
2
Mittal, Vikas
2
Reinartz, Werner J.
2
Rudolph, Thomas
2
Ruyter, Ko de
2
Schumann, Jan Hendrik
2
Smith, Jeffery S.
2
Soysal, Gonca
2
Tsiros, Michael
2
Wang, Jeff Jianfeng
2
Zablah, Alex R.
2
Zhang, Yufei
2
Acuti, Diletta
1
Ahlbom, Carl-Philip
1
Aiello, Gaetano
1
Ailawadi, Kusum L.
1
Aiolfi, Simone
1
Alavi, Sascha
1
Algesheimer, René
1
Anderl, Eva
1
Andrews, Demetra
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Published in...
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Journal of retailing
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
185
Journal of strategic marketing
171
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Cogent business & management
103
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
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ECONIS (ZBW)
103
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21
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103
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21
How customer requests influence frontline employee job outcomes : the role of personal appraisal tendencies and situational customer demandingness
Jung, Jin Ho
;
Brown, Tom
;
Zablah, Alex R.
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 315-334
Persistent link: https://www.econbiz.de/10013364288
Saved in:
22
Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs
Gabel, Sebastian
;
Guhl, Daniel
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 395-411
Persistent link: https://www.econbiz.de/10013426722
Saved in:
23
Spoiled rotten : how and when discontinuation of repetitive and regular delight offers increases customer desire for revenge
Li, Yi
;
Fumagalli, Elena
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 412-431
Persistent link: https://www.econbiz.de/10013426728
Saved in:
24
Navigating contradictory logics in the field of luxury retailing
Welté, Jean-Baptiste
;
Cayla, Julien
;
Fischer, Eileen
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 510-526
Persistent link: https://www.econbiz.de/10013426743
Saved in:
25
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
26
Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Gudergan, Siegfried
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10013535715
Saved in:
27
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
28
Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel
;
Bodapati, Anand V.
;
Puccinelli, Nancy M.
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
Saved in:
29
Insight is power : understanding the terms of the consumer-firm data exchange
Krafft, Manfred
;
Kumar, Vikas
;
Harmeling, Colleen
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 133-149
Persistent link: https://www.econbiz.de/10012514585
Saved in:
30
Capturing retailers' brand and customer focus
Han, Simeng
;
Reinartz, Werner J.
;
Skiera, Bernd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 582-596
Persistent link: https://www.econbiz.de/10013270698
Saved in:
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