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Beziehungsmarketing
2
Consumer behaviour
2
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Relationship marketing
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Ad-self-congruity
1
Advertising
1
Advertising effects
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Electronic Commerce
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Gamification
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Schumann, Jan Hendrik
4
Anderl, Eva
1
Bidler, Margarita
1
Evanschitzky, Heiner
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Heß, Nicole Jasmin
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Kelley, Corinne M.
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Kunz, Werner
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Mende, Martin
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Scott, Maura L.
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Widjaja, Thomas
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Journal of retailing
Journal of business research : JBR
6
Journal of service research : JSR
6
Creativity and Innovation Management
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business economics : JBE
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Remote Services : neue Formen der Internationalisierung von Dienstleistungen
2
Springer eBook Collection
2
TU München - Lehrstuhl für Dienstleistungs- und Technologiemarketing - Publikationen
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
2
Three essays on new challenges and opportunities for marketing in an evolving technological environment
2
Three essays on success factors of digital and non-digital services
2
Working Paper Series
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AMS review : official publication of the Academy of Marketing Science
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Applied marketing science / Angewandte Marketingforschung
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Arbeitsbericht ; No 16
1
CLIC executive briefing
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EXFED Working Paper Series
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Export und Internationalisierung wissensintensiver Dienstleistungen
1
Gabler Research / Applied Marketing Science /Angewandte Marketingforschung
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Gospodarka Narodowa
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Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
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Journal of Business Venturing
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Journal of advertising research
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Journal of business venturing
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Journal of customer behaviour
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Journal of international marketing
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Journal of marketing
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Journal of personal selling & sales management : JPSSM
1
Journal of service research
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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Personal- und Organisationsentwicklung bei der Internationalisierung von industriellen Dienstleistungen
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Psychology & marketing
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Rutgers business review
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Schmalenbach Business Review (sbr)
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ECONIS (ZBW)
4
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1
Getting personal in public!? : how consumers respond to public personalized advertising in retail stores
Heß, Nicole Jasmin
;
Kelley, Corinne M.
;
Scott, Maura L.
; …
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 344-361
Persistent link: https://www.econbiz.de/10012420851
Saved in:
2
Increasing consumers' willingness to engage in data disclosure processes through relevance-illustrating game elements
Bidler, Margarita
;
Zimmermann, Johanna
;
Schumann, Jan …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 507-523
Persistent link: https://www.econbiz.de/10012495488
Saved in:
3
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
4
Spillover effects of service failures in coalition loyalty programs : the buffering effect of special treatment benefits
Schumann, Jan Hendrik
;
Wünderlich, Nancy V.
; …
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 111-118
Persistent link: https://www.econbiz.de/10010359932
Saved in:
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