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Advertising effects
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Consumer behaviour
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Journal of retailing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Marketing Science
8
European journal of operational research : EJOR
4
Journal of business research : JBR
4
Journal of marketing research : JMR
4
Games
3
Quantitative marketing and economics : QME
3
Electronic commerce research and applications
2
Information systems research : ISR
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Management science : journal of the Institute for Operations Research and the Management Sciences
2
Review of Marketing Science
2
Working Papers / NET Institute
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Annals of the Institute of Statistical Mathematics
1
Asia Pacific journal of marketing and logistics
1
CESifo Working Paper
1
CESifo working papers
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Channel strategies and marketing mix in a connected world
1
Computational Statistics & Data Analysis
1
Cornell hospitality quarterly : CQ
1
Decision sciences : DS
1
Electronic commerce research
1
European Journal of Operational Research
1
Handbook of media economics ; volume 1
1
Information Economics and Policy
1
International journal of advertising : the review of marketing communications
1
International journal of electronic business
1
International journal of industrial organization
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of electronic commerce research : JECR
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of the Academy of Marketing Science
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L'industria
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Management Decision
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Management decision : MD
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Management information systems : mis quarterly
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Marketing Letters
1
Marketing science
1
Mathematical methods of operations research : ZOR
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
2
The effect of online shopping platform strategies on search, display, and membership revenues
Lee, Ju-Yeon
;
Fang, Eric
;
Kim, Jisu J.
;
Li, Xiaoling
; …
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10011930788
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