The effect of online shopping platform strategies on search, display, and membership revenues
Ju-Yeon Lee, Eric Fang (Er), Jisu J. Kim, Xiaoling Li, Robert W. Palmatier
| Year of publication: |
September 2018
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|---|---|
| Authors: | Lee, Ju-Yeon ; Fang, Eric ; Kim, Jisu J. ; Li, Xiaoling ; Palmatier, Robert W. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 94.2018, 3, p. 247-264
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| Subject: | Search advertising | Display advertising | Membership fee | Two-sided markets | Online shopping platforms | Upmarket repositioning | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Digitale Plattform | Digital platform | Werbewirkung | Advertising effects | Suchmaschine | Search engine |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2018.06.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011930788