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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Systematic review"
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Search: subject_exact:"Brand equity"
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Consumer behaviour
Brand equity
25
Brand image
21
Markenimage
21
Brand management
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17
Konsumentenverhalten
16
Beziehungsmarketing
10
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10
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Augusto, Mário Gomes
2
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Alalwan, Ali Abdallah
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Anselmsson, Johan
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Journal of retailing and consumer services
Marketing intelligence & planning
Journal of business research : JBR
28
The journal of brand management : an international journal
15
International journal of hospitality management
10
The journal of product & brand management
10
Cogent business & management
8
European journal of marketing : EJM
8
Asia Pacific journal of marketing and logistics
6
International marketing review
6
Journal of marketing
6
International journal of consumer studies
5
Journal of air transport management
5
Journal of strategic marketing
5
AMS review : official publication of the Academy of Marketing Science
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of global marketing
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of the Academy of Marketing Science
4
Marketing i menedžment innovacij : m&mi
4
The international review of retail, distribution and consumer research
4
Asian Academy of Management journal : AAMJ
3
European research studies
3
Global business review
3
International journal of internet marketing and advertising : IJIMA
3
International journal of sports marketing & sponsorship
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of business ethics : JOBE
3
Journal of euromarketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Technological forecasting & social change : an international journal
3
The marketing review
3
Vision : the journal of business perspective
3
Academia : revista Latinoamericana de administración
2
Administrative Sciences : open access journal
2
African journal of business and economic research : AJBER
2
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ECONIS (ZBW)
16
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1
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10
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16
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date (oldest first)
1
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
2
Brand equity chain and brand equity measurement approaches
Oliveira, Marta Olivia Rovedder de
;
Heldt, Rodrigo
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
Saved in:
3
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
4
Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta
;
Martos-Partal, Mercedes
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648978
Saved in:
5
Exploring the impact of different factors on brand equity and intention to take up online courses from e-learning platforms
Ray, Arghya
;
Bala, Pradip Kumar
;
Chakraborty, Shibashish
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012433342
Saved in:
6
Consumers' purchase decisions and employer image
Rybaczewska, Maria
;
Sparks, Leigh
;
Sułkowski, Łukasz
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012269053
Saved in:
7
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed
;
Rana, Nripendra P.
;
Alalwan, Ali Abdallah
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
Saved in:
8
Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry : mediating role of consumer-brand identification and brand equity
Augusto, Mário Gomes
;
Torres, Pedro
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011825975
Saved in:
9
Understanding Chinese consumer adoption of apparel mobile commerce : an extended TAM approach
Chi, Ting
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 274-284
Persistent link: https://www.econbiz.de/10011904434
Saved in:
10
An empirical comparison of two brand personality scales : evidence from India
Ahmad, Anees
;
Thyagaraj, K. S.
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 86-92
Persistent link: https://www.econbiz.de/10011697908
Saved in:
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