Consumers' purchase decisions and employer image
Maria Rybaczewska, Leigh Sparks, Łukasz Sułkowski
| Year of publication: |
2020
|
|---|---|
| Authors: | Rybaczewska, Maria ; Sparks, Leigh ; Sułkowski, Łukasz |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 55.2020, p. 1-8
|
| Subject: | Brand equity | Consumer behaviour | Employer image | Marketing | Post-purchase satisfaction | Purchase decision process | Konsumentenverhalten | Markenimage | Brand image | Kaufentscheidung | Purchase decision | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102123 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012269053