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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~subject:"Konsumentenverhalten"
~subject:"Product management"
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Search: subject_exact:"Product design"
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Konsumentenverhalten
Product management
Product design
25
Produktgestaltung
25
Consumer behaviour
20
Packaging
7
Aesthetics
5
Perception
5
Verpackung
5
Wahrnehmung
5
Ästhetik
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Adıgüzel, Feray
1
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1
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1
Back, Robin M.
1
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1
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1
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1
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1
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1
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1
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1
Orlowski, Marissa
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1
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Journal of retailing and consumer services
Marketing intelligence & planning
Product experience
19
Psychology & marketing
18
Journal of business research : JBR
17
International journal of product development : IJPD
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
International journal of production research
10
Journal of marketing
10
The journal of product innovation management : an international publication of the Product Development & Management Association
10
International journal of production economics
9
Journal of international consumer marketing
7
The journal of product & brand management
7
European journal of marketing : EJM
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of marketing communications
6
Journal of marketing research : JMR
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of brand management : an international journal
6
International journal of retail & distribution management
5
Journal of fashion marketing and management
5
Journal of marketing research
5
Journal of retailing
5
Sensory marketing : research on the sensuality of products
5
Beiträge zum Produkt-Marketing
4
Cogent business & management
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
SpringerLink / Bücher
4
IEEE transactions on engineering management : EM
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of consumer studies
3
International journal of hospitality management
3
International journal of market research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer behaviour
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Longer lasting products : alternatives to the throwaway society
3
Management information systems : mis quarterly
3
Marketing letters : a journal of research in marketing
3
Multisensory packaging : designing new product experiences
3
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ECONIS (ZBW)
20
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1
Human vs. AI : the battle for authenticity in fashion design and consumer response
Lee, Garim
;
Kim, Hye-yŏng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462311
Saved in:
2
Visual complexity = hedonic? : effects of visually complex packages on consumer perceptions and evaluations of products
Baek, Eunsoo
;
Huang, Zhihong
;
Lee, Seojin Stacey
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364483
Saved in:
3
Can whimsically cute packaging overcome young consumer product unfamiliarity?
Suci, Afred
;
Wang, Hui-Chih
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 574-592
Persistent link: https://www.econbiz.de/10014313060
Saved in:
4
Do tech products have a beauty premium? : the effect of visual aesthetics of wearables on willingness-to-pay premium and the role of product category involvement
Lee, Eun Jung
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169591
Saved in:
5
How well designed is your servicescape?
Nair, K. Unnikrishnan
;
Kumar, Deepak S.
;
Purani, Keyoor
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 388-407
Persistent link: https://www.econbiz.de/10013172970
Saved in:
6
Visual complexity of eco-labels and product evaluations in online setting : is simple always better?
Donato, Carmela
;
Adıgüzel, Feray
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013364441
Saved in:
7
Thinking outside the bottle : effects of alternative wine packaging
Orlowski, Marissa
;
Lefebvre, Sarah
;
Back, Robin M.
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013401757
Saved in:
8
Shape congruence in product design : impacts on automatically activated attitudes
Pleyers, Gordy
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581853
Saved in:
9
Beauty in the eyes of its beholders : effects of design novelty on consumer preference
Liu, Fu
;
Zhu, Zhenzhong
;
Chen, Haipeng
;
Li, Xingbo
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012171820
Saved in:
10
The conditional enjoyment-enhancing effect of shipping box aesthetics
Schnurr, Benedikt
;
Wetzels, Martin
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012305268
Saved in:
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