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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"NBER working paper series"
~isPartOf:"The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics"
~language:"eng"
~person:"Chen, Ke"
~person:"Wei, Haiying"
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Chen, Ke
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Journal of retailing and consumer services
NBER working paper series
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
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Warmth or competence : brand anthropomorphism, social exclusion, and advertisement effectiveness
Liu, Fu
;
Wei, Haiying
;
Zhu, Zhenzhong
;
Chen, Haipeng
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364472
Saved in:
2
Online anthropomorphism and consumers' privacy concern : moderating roles of need for interaction and social exclusion
Xie, Yi
;
Chen, Ke
;
Guo, Xiaoling
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012269049
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