Online anthropomorphism and consumers' privacy concern : moderating roles of need for interaction and social exclusion
Year of publication: |
2020
|
---|---|
Authors: | Xie, Yi ; Chen, Ke ; Guo, Xiaoling |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 55.2020, p. 1-16
|
Subject: | Anthropomorphism | Need for interaction | Online privacy concern | Social exclusion | Datenschutz | Data protection | Soziale Ausgrenzung | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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