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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of brand management : an international journal"
~person:"Becker, Jörg"
~subject:"Marketingmanagement"
~subject:"Social Web"
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Journal of retailing and consumer services
The journal of brand management : an international journal
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Can't touch this? : conceptualizing the customer touchpoint in the context of omni-channel retailing
Barann, Benjamin
;
Hermann, Andreas
;
Heuchert, Markus
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013169717
Saved in:
2
Customer participation in virtual communities for local high streets
Betzing, Jan Hendrik
;
Kurtz, Michael
;
Becker, Jörg
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238337
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