Customer participation in virtual communities for local high streets
Year of publication: |
2020
|
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Authors: | Betzing, Jan Hendrik ; Kurtz, Michael ; Becker, Jörg |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 54.2020, p. 1-12
|
Subject: | Participatory behavior | PLS-SEM | Retail | User-generated content | Uses and gratifications theory | Virtual community | Social Web | Social web | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Deregulierung | Deregulation |
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