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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of brand management : an international journal"
~person:"Ozuem, Wilson"
~person:"Voola, Ranjit"
~subject:"Social Web"
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Ozuem, Wilson
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Journal of retailing and consumer services
The journal of brand management : an international journal
Computer-mediated marketing strategies : social media and online brand communities
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
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Journal of advertising research
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Journal of strategic marketing
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Premier reference source - advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Qualitative market research : an international journal
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Springer eBook Collection
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
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ECONIS (ZBW)
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Enhancing brand relationship performance through customer participation and value creation in social media brand communities
Carlson, Jamie
;
Wyllie, Jessica
;
Rahman, Mohammad M.
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 333-341
Persistent link: https://www.econbiz.de/10012114174
Saved in:
2
Feel the VIBE : examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
Carlson, Jamie
;
Rahman, Mohammad M.
;
Taylor, Alexander
; …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 149-162
Persistent link: https://www.econbiz.de/10011980821
Saved in:
3
Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
4
The role of social media in internet banking transition during COVID-19 pandemic : using multiple methods and sources in qualitative research
Naeem, Muhammad
;
Ozuem, Wilson
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012502713
Saved in:
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