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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Deutschland"
~subject:"Virales Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Web community"
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Deutschland
Virales Marketing
Social Web
333
Social web
333
Consumer behaviour
199
Konsumentenverhalten
199
Internet marketing
140
Online-Marketing
140
Social media
99
Beziehungsmarketing
76
Relationship marketing
76
Viral marketing
73
Brand management
69
Markenführung
69
Online retailing
59
Online-Handel
59
Brand image
45
Markenimage
45
Tourism
45
Tourismus
44
Holiday behaviour
36
Urlaubsverhalten
36
Customer satisfaction
31
Kundenzufriedenheit
31
E-commerce
30
Electronic Commerce
30
Confidence
28
Vertrauen
28
Customer integration
27
Emotion
27
Kundenintegration
27
Tourism marketing
27
Tourismusmarketing
27
Brand
23
Markenartikel
22
Social network
22
Soziales Netzwerk
22
Tourism industry
21
Tourismuswirtschaft
21
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20
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Aufsatz in Zeitschrift
Article in journal
74
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English
74
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Li, Hengyun
3
Okumus, Fevzi
3
Rana, Nripendra P.
3
Bilgihan, Anil
2
Dwivedi, Yogesh Kumar
2
Shankar, Amit
2
Sparks, Beverley
2
Tafesse, Wondwesen
2
Abbasi, Amir Zaib
1
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1
Akram, Umair
1
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1
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1
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1
Ashaduzzaman, Md
1
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1
Azazz, Alaa M. S.
1
Baabdullah, Abdullah Mohammed
1
Bailey, Ainsworth Anthony
1
Baka, Vasiliki
1
Bambauer-Sachse, Silke
1
Barreda, Albert
1
Becker, Jörg
1
Benckendorff, Pierre
1
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1
Bento, Marisa
1
Betzing, Jan Hendrik
1
Bonifield, Carolyn M.
1
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1
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1
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1
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Chen, Kuanchin
1
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1
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1
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Journal of retailing and consumer services
Tourism management : research, policies, practice
Journal of business research : JBR
93
International journal of internet marketing and advertising : IJIMA
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Information systems research : ISR
33
Journal of marketing communications
33
International journal of hospitality management
31
Journal of management information systems : JMIS
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
International journal of advertising : the review of marketing communications
22
Journal of marketing
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Electronic commerce research
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of electronic commerce research : JECR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of hospitality marketing & management
17
Journal of marketing management : MM
17
Psychology & marketing
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Journal of travel and tourism marketing
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Technological forecasting & social change : an international journal
16
Journal of promotion management : innovations in planning and applied research
15
HMD : Praxis der Wirtschaftsinformatik
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing research : JMR
14
Business horizons
13
International journal of consumer studies
13
Journal of advertising research
13
Journal of internet commerce
13
International journal of business information systems : IJBIS
12
International journal of technology marketing : IJTMkt
11
Journal of the Academy of Marketing Science
11
Electronic markets : the international journal on networked business
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
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ECONIS (ZBW)
74
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1
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
2
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
3
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
4
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
5
How fashion cewebrity influences customer engagement behavior in emerging economy? : social network influence as moderator
Raza, Ali
;
Ishaq, Muhammad Ishtiaq
;
Khan, Ayesha
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014342187
Saved in:
6
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
7
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
Saved in:
8
Content creators' participation in the creator economy : examining the effect of creators' content sharing frequency on user engagement behavior on digital platforms
Tafesse, Wondwesen
;
Dayan, Mumin
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303336
Saved in:
9
Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan
;
Lou, Chen
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303382
Saved in:
10
All hype or the real deal? : investigating user engagement with virtual influencers in tourism
Xie-Carson, Li
;
Magor, Thomas
;
Benckendorff, Pierre
; …
- In:
Tourism management : research, policies, practice
99
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014320860
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