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~isPartOf:"Journal of retailing and consumer services"
~person:"Baabdullah, Abdullah Mohammed"
~subject:"Brand equity"
~subject:"Social Web"
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Brand equity
Social Web
Social web
2
Beziehungsmarketing
1
Brand engagement
1
Brand image
1
Brand management
1
Consumer behaviour
1
Consumer involvement
1
Corporate reputation
1
Customer integration
1
Electronic word of mouth
1
Firmenimage
1
Information diversity
1
Internet marketing
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Konsumentenverhalten
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Kundenintegration
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Markenführung
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Markenimage
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Online-Marketing
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Performance
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Relationship marketing
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Baabdullah, Abdullah Mohammed
Rana, Nripendra P.
6
Dhir, Amandeep
4
Dwivedi, Yogesh Kumar
4
Kumar, Jitender
4
Akram, Umair
3
Pang, Hua
3
Talwar, Shalini
3
Thaichon, Park
3
Woo, Hongjoo
3
Agag, Gomaa
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Ashfaq, Muhammad
2
Bailey, Ainsworth Anthony
2
Bonifield, Carolyn M.
2
Carlson, Jamie
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
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Chiadmi, Nour-Eddine
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Eugene Cheng-xi Aw
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Han, Xiaoyun
2
Hua, Lian-Lian
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Hyun, Hyowon
2
Ishaq, Muhammad Ishtiaq
2
Jacobson, Jenna
2
Kaur, Puneet
2
Khan, Imran
2
Kumar, Vikas
2
Ladhari, Riadh
2
Lei, Yueqiu
2
Leung, Wilson Ka-shing
2
Li, Huajun
2
Lim, Heejin
2
Liébana-Cabanillas, Francisco
2
Mehrotra, Ankit
2
Mukerji, Bhasker
2
Naeem, Muhammad
2
Park, Hyejune
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Journal of retailing and consumer services
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of physical distribution and logistics management
1
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ECONIS (ZBW)
2
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1
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed
;
Rana, Nripendra P.
;
Alalwan, Ali Abdallah
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
Saved in:
2
Up the ante : electronic word of mouth and its effects on firm reputation and performance
Nisar, Tahir M.
;
Prabhakar, Guru
;
Ilavarasan, P. Vigneswara
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171975
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