Up the ante : electronic word of mouth and its effects on firm reputation and performance
Year of publication: |
2020
|
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Authors: | Nisar, Tahir M. ; Prabhakar, Guru ; Ilavarasan, P. Vigneswara ; Baabdullah, Abdullah Mohammed |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 53.2020, p. 1-9
|
Subject: | Electronic word of mouth | Information diversity | Performance | Reputation | Social media communities | Valence | Virales Marketing | Viral marketing | Social Web | Social web | Firmenimage | Corporate reputation |
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