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~isPartOf:"Journal of retailing and consumer services"
~person:"Cao, Rui"
~person:"Cheung, Fung Yi Millissa"
~person:"Jiang, Kan"
~person:"Johnstone, Leanne"
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Cao, Rui
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Journal of retailing and consumer services
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ECONIS (ZBW)
4
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"Informers" or "entertainers" : the effect of social media influencers on consumers' green consumption
Zhao, Xiaowen
;
Zhu, Zhenzhong
;
Shan, Minghui
;
Cao, Rui
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462187
Saved in:
2
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
3
Sustainably sustaining (online) fashion consumption : using influencers to promote sustainable (un)planned behaviour in Europe's millennials
Johnstone, Leanne
;
Lindh, Cecilia Thilenius
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209489
Saved in:
4
An extended model of value-attitude-behavior to explain Chinese consumers' green purchase behavior
Cheung, Fung Yi Millissa
;
To, Wai Ming
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 145-153
Persistent link: https://www.econbiz.de/10012114148
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