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~isPartOf:"Journal of retailing and consumer services"
~person:"Chakraborty, Shibashish"
~subject:"Deutschland"
~subject:"Virales Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Virales Marketing
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The formation of habit and word-of-mouth intention of over-the-top platforms
Soren, Anup Anurag
;
Chakraborty, Shibashish
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014371693
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