The formation of habit and word-of-mouth intention of over-the-top platforms
Year of publication: |
2023
|
---|---|
Authors: | Soren, Anup Anurag ; Chakraborty, Shibashish |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 75.2023, p. 1-12
|
Subject: | Word-of-mouth (WOM) | Over-the-top (OTT) platforms | Video content availability | Habit formation | Habit loop | Affective commitment | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Digitale Plattform | Digital platform |
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