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~isPartOf:"Journal of retailing and consumer services"
~person:"Chen, Lin"
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
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Category Management
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Category management
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Consumer behaviour
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Einzelhandel
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Konsumentenverhalten
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Kundenbindungsprogramm
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Loyalty program
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Marketingmanagement
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Chen, Lin
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The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin
;
Bowman, Douglas
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
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