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~isPartOf:"Journal of retailing and consumer services"
~person:"Cheung, Man Lai"
~person:"Yan, Ruiliang"
~subject:"E-commerce"
~subject:"Online-Marketing"
~type:"article"
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E-commerce
Online-Marketing
Distribution channel
5
Vertriebsweg
5
Game theory
4
Internet marketing
4
Spieltheorie
4
Consumer behaviour
3
Konsumentenverhalten
3
Advertising
2
Beziehungsmarketing
2
Brand management
2
Einzelhandel
2
Electronic Commerce
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Markenführung
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Marketing management
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Marketingmanagement
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Online retailing
2
Online-Handel
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Relationship marketing
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Retail trade
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Social Web
2
Social web
2
Werbung
2
Advertising effects
1
B-to-B-Marketing
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Bargaining theory
1
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Business-to-business marketing
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Channel distributions
1
Competition
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Consumer engagement
1
Consumer online brand related activity
1
Consumer participation
1
Consumer-brand engagement
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Consumer-brand interaction
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Consumer-consumer interaction
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Cheung, Man Lai
Yan, Ruiliang
Baier, Daniel
5
Ladhari, Riadh
5
Rana, Nripendra P.
5
Dwivedi, Yogesh Kumar
4
Rese, Alexandra
4
Akram, Umair
3
Bala, Pradip Kumar
3
Duan, Yongrui
3
Hyun, Hyowon
3
Souiden, Nizar
3
Thaichon, Park
3
Zhang, Yu
3
Abbasi, Amir Zaib
2
Ainsworth, Jeremy
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Alnawas, Ibrahim
2
Ansari, Aisha Rehman
2
Ashfaq, Muhammad
2
Ballantine, Paul W.
2
Barta, Sergio
2
Bashir, Shahid
2
Beckers, Joris
2
Belanche, Daniel
2
Brusch, Ines
2
Carlson, Jamie
2
Casper Ferm, Lars-Erik
2
Cebollada, Javier
2
Chiadmi, Nour-Eddine
2
Chung, Te-Lin
2
Durrieu, François
2
Fedoseeva, Svetlana
2
Fernandes, Semila Fenelly
2
Fiore, Ann Marie
2
Flavián, Marta
2
Gauzente, Claire
2
Islam, Tahir
2
Jain, Nikunj Kumar
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Journal of retailing and consumer services
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
E-business applications for product development and competitive growth : emerging technologies
1
Electronic commerce research
1
European business review
1
Innovations in supply chain management for information systems : novel approaches
1
International journal of economics and business research
1
International journal of technology marketing : IJTMkt
1
Journal of business research : JBR
1
Journal of the Academy of Marketing Science
1
Transforming e-business practices and applications : emerging technologies and concepts
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ECONIS (ZBW)
6
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1
"I follow what you post!" : the role of social media influencers' content characteristics in consumers' online brand-related activities (COBRAs)
Cheung, Man Lai
;
Leung, Wilson Ka-shing
;
Eugene Cheng-xi Aw
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013209711
Saved in:
2
The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012581930
Saved in:
3
How does the added new online channel impact the supporting advertising expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
4
Channel integration and profit sharing in the dynamics of multi-channel firms
Yan, Ruiliang
;
Wang, John
;
Zhou, Bin
- In:
Journal of retailing and consumer services
17
(
2010
)
5
,
pp. 430-440
Persistent link: https://www.econbiz.de/10008654214
Saved in:
5
Do channel members value the multiple-cooperation strategy?
Yan, Ruiliang
;
Pei, Zhi
;
Myers, Chris
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 84-95
Persistent link: https://www.econbiz.de/10011473150
Saved in:
6
Product distribution and coordination strategies in a multi-channel context
Yan, Ruiliang
;
Guo, Peijun
;
Wang, John
;
Amrouche, Nawel
- In:
Journal of retailing and consumer services
18
(
2011
)
1
,
pp. 19-26
Persistent link: https://www.econbiz.de/10008839787
Saved in:
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