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~isPartOf:"Journal of retailing and consumer services"
~person:"Dwivedi, Yogesh Kumar"
~subject:"Viral marketing"
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Viral marketing
Consumer behaviour
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Internet marketing
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Virales Marketing
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Online-Marketing
4
Social Web
4
Social web
4
Beziehungsmarketing
3
Einzelhandel
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Relationship marketing
3
Retail trade
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Advertising
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Advertising effects
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Dienstleistungsqualität
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Electronic Banking
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Electronic banking
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Innovationsakzeptanz
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Jordan
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Jordanien
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PLS-SEM
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Quality management
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Qualitätsmanagement
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Service quality
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Vertriebsweg
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Werbewirkung
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Werbung
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Amazon
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Artificial intelligence
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Artificial intelligence-powered automated retail stores
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Dwivedi, Yogesh Kumar
Rana, Nripendra P.
4
Septianto, Felix
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Augusto, Mário Gomes
2
Bambauer-Sachse, Silke
2
Benkenstein, Martin
2
Casidy, Riza
2
Chiew, Tung Moi
2
Ismagilova, Elvira
2
Liu, Chih-Hsing
2
Mangold, Sabrina
2
Moro, Sérgio
2
Petrescu, Maria
2
Shankar, Amit
2
Sharma, Piyush
2
Slade, Emma
2
Tafesse, Wondwesen
2
Agrawal, Shiv Ratan
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alrawad, Mahmaod
1
Alzate, Miriam
1
Amankwa, Eric
1
Amoako, Richard
1
Ampadu, Seth
1
Andersen, Peter
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Antwi, Collins Opoku
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Appiah, Dominic
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Arce-Urriza, Marta
1
Ashaduzzaman, Md
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Aslani, Shirin
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Audrain-Pontevia, Anne-Françoise
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Azazz, Alaa M. S.
1
Baabdullah, Abdullah Mohammed
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Badgaiyan, Anant Jyoti
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Bagherzadeh, Ramin
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Bai, Yanzhuang
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Bailey, Ainsworth Anthony
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Journal of retailing and consumer services
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1
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
2
Perceived helpfulness of eWOM : emotions, fairness and rationality
Ismagilova, Elvira
;
Dwivedi, Yogesh Kumar
;
Slade, Emma
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171972
Saved in:
3
The effect of characteristics of source credibility on consumer behaviour : a meta-analysis
Ismagilova, Elvira
;
Slade, Emma
;
Rana, Nripendra P.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171978
Saved in:
4
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
5
How service quality and outcome confidence drive pre-outcome word-of-mouth
Ifie, Kemefasu
;
Simintiras, Antonis C.
;
Dwivedi, Yogesh …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 214-221
Persistent link: https://www.econbiz.de/10011904399
Saved in:
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