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~isPartOf:"Journal of retailing and consumer services"
~person:"Hu, JiaJing"
~subject:"Leistungsmotivation"
~subject:"Tourismusmarketing"
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Leistungsmotivation
Tourismusmarketing
Brand management
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Destination brand attitude
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Destination short videos
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Hu, JiaJing
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How the destination short video affects the customers' attitude : the role of narrative transportation
Cao, Xinyue
;
Qu, Zhirui
;
Liu, Yan
;
Hu, JiaJing
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012648976
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