How the destination short video affects the customers' attitude : the role of narrative transportation
Year of publication: |
2021
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Authors: | Cao, Xinyue ; Qu, Zhirui ; Liu, Yan ; Hu, JiaJing |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 62.2021, p. 1-8
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Subject: | Destination brand attitude | Destination short videos | Narrative transportation theory | Psychological reactance | Sense of presence | Konsumentenverhalten | Consumer behaviour | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Narrative Methode | Narrative method | Markenführung | Brand management |
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