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~isPartOf:"Journal of retailing and consumer services"
~person:"Paramita, Widya"
~subject:"Brand"
~subject:"Viral marketing"
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Cute brand logo enhances favorable brand attitude : the moderating role of hope
Septianto, Felix
;
Paramita, Widya
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665986
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