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~isPartOf:"Journal of retailing and consumer services"
~person:"Park, Minjung"
~subject:"Brand"
~subject:"Viral marketing"
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Journal of retailing and consumer services
Journal of global fashion marketing : JGfM
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When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
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