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~isPartOf:"Journal of retailing and consumer services"
~person:"Septianto, Felix"
~subject:"Personality psychology"
~subject:"Verhalten in Organisationen"
~subject:"Werbewirkung"
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Personality psychology
Verhalten in Organisationen
Werbewirkung
Emotion
6
Consumer behaviour
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Konsumentenverhalten
5
Advertising effects
3
Advertising
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Compassion
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Septianto, Felix
Li, Bin
2
Qi, Zhou
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Thaichon, Park
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Amos, Clinton
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Arasu Balasubramaniam, Senthil
1
Badgaiyan, Anant Jyoti
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Can, Ali Selcuk
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Journal of retailing and consumer services
Journal of business research : JBR
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Marketing letters : a journal of research in marketing
2
Asia Pacific journal of marketing and logistics
1
Australian journal of management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Marketing intelligence & planning
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ECONIS (ZBW)
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Feeling grateful versus happy? : the effects of emotional appeals in advertisements on self-made products
Japutra, Arnold
;
Septianto, Felix
;
Can, Ali Selcuk
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013401640
Saved in:
2
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
3
The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising
Septianto, Felix
;
Tjiptono, Fandy
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 189-198
Persistent link: https://www.econbiz.de/10012114153
Saved in:
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