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~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand"
~subject:"Pricing strategy"
~subject:"Spain"
~type_genre:"Aufsatz in Zeitschrift"
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Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
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