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~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand"
~subject:"Viral marketing"
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Search: subject_exact:"Impact of advertising"
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Brand
Viral marketing
Advertising effects
85
Werbewirkung
85
Consumer behaviour
67
Konsumentenverhalten
67
Advertising
36
Werbung
34
Internet marketing
25
Online-Marketing
25
Brand image
16
Brand management
16
Markenführung
16
Markenimage
16
Social Web
16
Social web
16
Emotion
11
Markenartikel
11
Celebrity endorsement
7
Celebrity-Werbung
7
Einzelhandel
7
Perception
7
Retail trade
7
Virtual reality
7
Virtuelle Realität
7
Wahrnehmung
7
Virales Marketing
6
Beziehungsmarketing
5
Experiment
5
Food
5
Lebensmittel
5
Relationship marketing
5
Sales promotion
5
Verkaufsförderung
5
Cognition
4
Kognition
4
Online retailing
4
Online-Handel
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Personality psychology
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Persönlichkeitspsychologie
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Septianto, Felix
4
Quach, Sara
2
Thaichon, Park
2
Bambauer-Sachse, Silke
1
Baumann, Chris
1
Catwright, Joanna
1
Chen, Haipeng
1
Chiew, Tung Moi
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Choi, Jinyoung
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Dwivedi, Yogesh Kumar
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Geng, Shuang
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Islam, Rubina
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Katsumata, Sotaro
1
Kemper, Joya A.
1
Kim, Hyojung
1
Kuang, Di
1
Lee, KangYoon
1
Liu, Fu
1
Ma, Baolong
1
Malhotra, Gunjan
1
Mangold, Sabrina
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McCormick, Helen
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Mimouni Chaabane, Aïda
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Mukerji, Bhasker
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Nasution, Reza Ashari
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Paramita, Widya
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Rana, Nripendra P.
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1
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Journal of retailing and consumer services
Journal of business research : JBR
35
Journal of marketing communications
26
The journal of product & brand management
25
International journal of advertising : the review of marketing communications
21
International journal of advertising : the quarterly review of marketing communications
16
Journal of advertising research
16
Journal of promotion management : innovations in planning and applied research
15
Psychology & marketing
15
The journal of brand management : an international journal
15
Journal of promotion management : JPM
14
International journal of internet marketing and advertising : IJIMA
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of advertising : official publication of the American Academy of Advertising
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
European journal of marketing : EJM
9
Journal of the Academy of Marketing Science
9
Marketing letters : a journal of research in marketing
9
Asia Pacific journal of marketing and logistics
8
Marketing : ZFP ; journal of research and management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Marketing intelligence & planning
6
A master class in brand planning : the timeless works of Stephen King
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of electronic commerce research : JECR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
The journal of consumer marketing
5
Cogent business & management
4
International journal of consumer studies
4
Journal of global fashion marketing : JGfM
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Australasian marketing journal
3
Electronic commerce research
3
EuroMed journal of business
3
European journal of marketing
3
European journal of operational research : EJOR
3
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ECONIS (ZBW)
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11
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
12
The power of beauty? : the interactive effects of awe and online reviews on purchase intentions
Septianto, Felix
;
Kemper, Joya A.
;
Choi, Jinyoung
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238370
Saved in:
13
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
14
Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler
;
Tran, Trang P.
;
Taylor, Erik C.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
Saved in:
15
Consumers' emotional responses to the Christmas TV advertising of four retail brands
Catwright, Joanna
;
McCormick, Helen
;
Warnaby, Gary
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
Saved in:
16
The role of brand exposure and experience on brand recall : product durables vis-à-vis FMCG
Baumann, Chris
;
Hamin, Hamin
;
Chong, Amy
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 21-31
Persistent link: https://www.econbiz.de/10010503938
Saved in:
17
Do consumers still believe what is said in online product reviews? : a persuasion knowledge approach
Bambauer-Sachse, Silke
;
Mangold, Sabrina
- In:
Journal of retailing and consumer services
20
(
2013
)
4
,
pp. 373-381
Persistent link: https://www.econbiz.de/10009755604
Saved in:
18
Competitive advertising within store flyers : a win-win strategy?
Mimouni Chaabane, Aïda
;
Sabri, Ouidade
;
Parguel, Béatrice
- In:
Journal of retailing and consumer services
17
(
2010
)
6
,
pp. 478-486
Persistent link: https://www.econbiz.de/10008696006
Saved in:
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