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~isPartOf:"Journal of retailing and consumer services"
~subject:"E-commerce"
~subject:"Mobilkommunikation"
~subject:"Online-Handel"
~subject:"Werbung"
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Journal of retailing and consumer services
Journal of advertising : official publication of the American Academy of Advertising
15
International journal of advertising : the quarterly review of marketing communications
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Electronic commerce research
5
Journal of business research : JBR
5
Journal of marketing communications
5
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4
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of electronic commerce : IJEC
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Young consumers : insight and ideas for responsible marketers
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Application of gaming in new media marketing
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Arbeitspapier / HHL, Leipzig Graduate School of Management
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of innovation and technology management : IJITM
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Journal of advertising research
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of open innovation : technology, market, and complexity
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Journal of promotion management : JPM
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Journal of sport management : the official journal of the North American Society of Sport Management
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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Virtual worlds and e-commerce : technologies and applications for building customer relationships
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
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Asia Pacific journal of marketing and logistics
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
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1
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
2
Impact of seller- and buyer-created content on product sales in the electronic commerce platform : the role of informativeness, readability, multimedia richness, and extreme valenc...
Cai, Xiaowei
;
Cebollada, Javier
;
Cortiñas, Mónica
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014235386
Saved in:
3
Effort justification for fun activities? : the effect of location-based mobile coupons using games
Kim, Hee Jin
;
Song, Hayeon
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238343
Saved in:
4
Analysing the acceptation of online games in mobile devices : an application of UTAUT2
Ramírez-Correa, Patricio
;
Rondán-Cataluña, Francisco …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 85-93
Persistent link: https://www.econbiz.de/10012114124
Saved in:
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