Effort justification for fun activities? : the effect of location-based mobile coupons using games
Year of publication: |
2020
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Authors: | Kim, Hee Jin ; Song, Hayeon |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 54.2020, p. 1-8
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Subject: | Coupon | Effort justification | Game | Mobile coupon | Mobile marketing | Kundenbindungsprogramm | Loyalty program | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business | Spieltheorie | Game theory | Konsumentenverhalten | Consumer behaviour | Mobile Marketing | Computerspiel | Video game |
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