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~isPartOf:"Journal of retailing and consumer services"
~subject:"Luxury goods"
~subject:"Marketing management"
~subject:"Online-Marketing"
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Luxury goods
Marketing management
Online-Marketing
Brand image
243
Markenimage
243
Consumer behaviour
224
Konsumentenverhalten
224
Brand management
163
Markenführung
163
Brand
92
Markenartikel
91
Beziehungsmarketing
68
Relationship marketing
68
Einzelhandel
45
Retail trade
45
Social Web
33
Social web
33
Customer satisfaction
28
Kundenzufriedenheit
28
Internet marketing
26
Online retailing
26
Online-Handel
26
Luxusgüter
22
Brand loyalty
19
Markentreue
18
Advertising effects
16
Confidence
16
Dienstleistungsqualität
16
Handelsmarke
16
Service quality
16
Store brand
16
Vertrauen
16
Werbewirkung
16
Corporate reputation
15
Designation of origin
15
Firmenimage
15
Herkunftsbezeichnung
15
E-commerce
14
Electronic Commerce
14
Viral marketing
14
Virales Marketing
14
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52
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English
52
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Eugene Cheng-xi Aw
2
Grace, Debra
2
Hyun, Hyowon
2
Laroche, Michel
2
Li, Rong
2
Loureiro, Sandra Maria Correia
2
Park, Jungkun
2
Richard, Marie-Odile
2
Shao, Wei
2
Abbasi, Amir Zaib
1
Aburub, Faisal
1
Adamczyk, Grzegorz
1
Ahn, Jiseon
1
Ajitha, S.
1
Akhtar, Nadeem
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Alnawas, Ibrahim
1
Alzate, Miriam
1
Amatulli, Cesare
1
Anselmsson, Johan
1
Arce-Urriza, Marta
1
Baabdullah, Abdullah Mohammed
1
Barakat, Karine Aoun
1
Baumann, Chris
1
Bento, Marisa
1
Beuckels, Emma
1
Bondesson, Niklas
1
Borraz, Stéphane
1
Cebollada, Javier
1
Cheah, Jun-Hwa
1
Chen, Fei-Lung
1
Chen, Pao-Zhen
1
Chen, Yi-Chong
1
Cheung, Man Lai
1
Chuah, Stephanie Hui-wen
1
Cortese, Juliann
1
Cui, Xinyu
1
Dabbous, Amal
1
Della Lena, Sebastiano
1
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Journal of retailing and consumer services
Journal of business research : JBR
116
The journal of brand management : an international journal
67
The journal of product & brand management
65
International journal of internet marketing and advertising : IJIMA
34
Journal of marketing communications
27
Journal of fashion marketing and management
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Cogent business & management
21
European journal of marketing : EJM
21
Journal of promotion management : innovations in planning and applied research
20
Tourism management : research, policies, practice
19
Journal of strategic marketing
18
International journal of advertising : the review of marketing communications
17
Journal of marketing management : MM
17
Marketing intelligence & planning
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of international consumer marketing
14
Journal of marketing
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Psychology & marketing
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
International journal of hospitality management
13
Journal of the Academy of Marketing Science
13
Journal of promotion management : JPM
12
Tourism management perspectives : TMP
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Business horizons
10
European journal of marketing
10
International journal of consumer studies
10
International marketing review
10
Journal of global marketing
10
Young consumers : insight and ideas for responsible marketers
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Marketing : ZFP ; journal of research and management
9
Asia Pacific journal of marketing and logistics
8
International journal of technology marketing : IJTMkt
8
Journal of internet commerce
8
Journal of marketing for higher education
8
International journal of advertising : the quarterly review of marketing communications
7
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ECONIS (ZBW)
52
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1
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
Saved in:
2
Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Adamczyk, Grzegorz
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460822
Saved in:
3
Vegan luxury for non-vegan consumers : impacts on brand trust and attitude towards the firm
Lee Park, Camila
;
Fracarolli Nunes, Mauro
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462280
Saved in:
4
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
5
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
6
Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano
;
Timming, Andrew R.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
Saved in:
7
The effect of interactivity of brands' marketing activities on Facebook fan pages on continuous participation intentions : an S-O-R framework study
Kuo, Ying-Feng
;
Chen, Fei-Lung
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364531
Saved in:
8
Anti-counterfeiting advertisements for luxury brands in the post pandemic era : roles of message type, visual presentation mode, and self-construal
Ryu, Gangseog
;
Kim, Boha
;
Park, Kikyoung
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303354
Saved in:
9
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
10
Chatbots in e-commerce : the effect of chatbot language style on customers' continuance usage intention and attitude toward brand
Li, Meichan
;
Wang, Rui
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014259217
Saved in:
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